Approach to design
"...John instinctively knows how to get our ideas out, and in to a visual form, he works patiently with us to refine them until we’re happy." Chris Crane, Managing Director, RPi Engineering.
Design is fun, let's talk about it
I specialise in creating effective, creative, original and innovative design solutions for brand and marketing messages across digital and traditional media.
I like to establish a very open and honest relationship with my clients in which good communication is key. In helping you to meet your design objectives I believe that everyone involved should be getting the most out of the process. To do that effectively it should be an enjoyable experience - design is in many ways the fun side to business. It is this approach that brings out the ideas and gets the creativity flowing on all sides, and breeds optimism. The passion and commitment will be reflected in the finished design which will help get the best results for your business.
I want to build long term business relationships and become an invaluable and trusted member of your team. This is my ideal, and it is what I will always work towards. But I am also happy to come in, do a job, and leave again, if that is what you want.
No set solutions or formulaic approaches
Every project is as individual as you and your business. I draw upon my vast depth of knowledge, experience and expertise in commercial graphic design and marketing, which spans some 18 years, to deliver communications which get results.
Change comes from within, but I help point you in the right direction
As a graphic design consultant I am here to help you get your business communications in to shape. Whether it’s a simple logo, a website or complete brand overhaul, my mission is to provide the right solution to meet your needs and help get the results you desire.
I will not pretend to know as much about your business as you do. But I will listen to you, research your market sector thoroughly and familiarise myself with your competitors, what they do well, and what they do not.
A successful project, whether it's a logo, a brochure or a website, is rarely an individual achievement. It takes a firm understanding of your business, your goals and objectives and your marketing environment.
From the heart of your business, I will work with you to help you to communicate your products, services and your brand, to attract interest and build loyalty.
Bringing a broader, fresh perspective
Sometimes it's 'hard to see the wood for the trees'. As an outsider to your organisation I can bring a fresh outlook and advise on what works, what doesn't work, and how to find solutions to the design problems and issues that every business faces at some point.
Because I work, and have worked, in many different market sectors I keep my perspective fresh. This is important to me, and could quite possibly be invaluable to your business.
Realistic and honest appraisal
I am not afraid to tell you what I think. I will not tell you what I think you want to hear, just to get the job. My integrity starts with a realistic and honest approach.
Top tip for more sales!
Remember that your customers are your companys biggest asset!
One of the simplest way to generate revenue is to sell to your exisiting customers. They have already made decisions and bought from you, and assuming the experience was a positive one they will likely buy from you again.
Think about which customers are in your top 20%. What have these customers bought from you? Have you spoken to them recently? Is there anything you could attract them with now?
Hopefully you have their e-mail addresses - if you were to prepare an e-mail now and send it to your top 20% of customers you will almost certainly get sales.
If this is the sort of thinking that you find valuable, maybe I can help you?
It's all about service
The personal service that I provide focuses on the big picture as well as the smallest detail.
I take great pride in my ability to create a distinct solution for each of my clients. Sensitive to clients requirements and marketing criteria. Always on Budget!
My methods seek the right balance of text and graphics to suit the purpose.
I seek to add value through the quality of ideas, both from you and myself, and the skill in transforming them into highly effective communications.
I can help you with marketing led design if you are:
Starting a new business
Launching new product or service
Changing your company image
An overhaul of your company brand perception
To push products or services to new markets
Help to retain existing customers
To boost sales
© Copyright John Stutely
Graphic and website design consultant 1992-2010. All rights reserved