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design for print / case study 01 / Policystrem press advert

  
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This Policystream press advertisement is a good example of how a project flows between designer and client until a satisfactory result is porduced.

The Brief
 was asked to produce a series of concepts to promote an Online Trading Platform to the insurance trade.

The only criteria was that it should have some tie in to the Policystream name, but the client was open to suggestions.

The examples below demonstrate the variety of ideas for the project

  

final advertisment


The final concept which went to print was worked back and forth through seveal iterations until the client was happy.

Critisiscm is always correct because design is always subjective. Working together achieves the best results.

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